Friday, February 8, 2013


Just read an article focused on the death of marketing. Marketing, IMO, is far from dead. In fact, the “art” of marketing is just experiencing a new beginning. Marketing is a continually evolving mechanism to help a sales initiative and outflank competition. As economic and technology landscapes grow, so do the channels of communication. At the end of the day the marketing plan needs to meet specific business objectives. It may be better to think in terms of managing a communications (marketing) strategy to help build your business. The rationale for the selection of media and communications vehicles will be based on a number of things: efficiency, creative strategy, budgets, timing, etc. As data gathering becomes more and more sophisticated, so will sales strategies to reach high performance consumers and build enduring relationships with those consumers. It will be the role of marketing to manage those strategies.

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